Gaining conversions either online or in-store can be difficult. With some businesses opting for an expansion in their product range and some paying more into their marketing budget, there are very differing results for the business. By could a printed bag with your branding help to aid this? Here, we are going to look at how a printed bag can help to aid conversions for your business.
Whether you are a new business or a brand that has been established for a while brand identity is very important. A printed bag can help aid conversions at this stage of your branding as this will help to get your brand out there. This is key in the early stages as the more people that see your brand the more recognisable it becomes. By using printed tote bags for business conventions and other events that you attended you can get your brand out there to many people at once.
In addition to this, a printed bag can help to aid conversions as it gives customers and potential customers more information about you and the services that you provide. This is key as this will answer any potential questions that they may have and aid them through the completion of the conversion funnel. This is particularly beneficial for those that have had leads that do not convert as this will help to aid the process and target your specific target audience. Though this can take time, this additional information and branding will help to get the business name out there.
Another way that a printed bag is beneficial is through the influence that it has on traffic. With the use of a printed bag an and additional QR code, you can influence traffic to visit specific landing pages or other aspects of your website. This is particularly beneficial for pages such as Facebook, Twitter and Instagram as this can direct users straight to the social media pages. This can be placed on the bottom of the bag or printed on the side to draw attention to it. Allowing you to further your marketing efforts with this simple addition.
A printed tote bag is also beneficial for your branding if it is full of product samples. If you are selling a product, then placing samples in a printed tote bag will help to boost the number of conversions. Not only will this get the brand out there and help to boost brand visibility, but it also helps your target audience to test your products before buying a full size. Though this can be costly to have these samples generated this can then lead to a return of investment when people like your products. Taking this risk could be beneficial for your business allowing you to reap the reward of more sales as a result.
Regardless of whether you are looking to make a printed bag for your start-up business or a pre-existing business, there are a number of options to help boost your brand and increase footfall as a result. Which will you choose first?